It made me think about mobile websites and applications and I realized that it’s not just about creating a site to fit on a small device that people can take anywhere. It’s about keeping users close at all times.
Using a log out or exit screen as a spot to direct users to your mobile application is a great way to take a screen that represents the end of a session and use it to re-engage a user.
It’s not just a push to mobile. It’s a push to stay connected no matter what platform you’re on.