Social Media Sites Want You to Stay Connected

Photo of various smartphonesI’m not sure how many people actually log out from their social media websites as opposed to just closing their browser. If you do log out of sites like Facebook, Twitter, and LinkedIn, you may have noticed that the log out confirmation page serves as a reminder to connect to their respective mobile app. 

It made me think about mobile websites and applications and I realized that it’s not just about creating a site to fit on a small device that people can take anywhere. It’s about keeping users close at all times.

Using a log out or exit screen as a spot to direct users to your mobile application is a great way to take a screen that represents the end of a session and use it to re-engage a user.

It’s not just a push to mobile. It’s a push to stay connected no matter what platform you’re on.

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